Casanova, a number one designer furniture store in the UAE, uses First BIT ERP based on 1C:Enterprise

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August 26, 2015

Casanova has chosen First BIT in Dubai to improve their inventory management and customer service. The premium segment furniture supplier had no automation system at that time, except Tally, software for accounting, and most of the issues in both fields were caused by manual way of recording, processing and analyzing the data. First BIT ERP, a solution based on 1C:Enterprise platform and developed by First BIT Dubai, covered 100% of company operations and eliminated all the obstacles for further growing.

The major issue that hindered the business progress and affected its performance most was the lack of record for both products and buyers:


  • The goods were frequently forgotten in the warehouse and found when the collection was already outdated, so the supplier had to sell them for a lower price and lose profit.
  • Without a single database of items for all the sales staff, some pieces of furniture were sold several times because one sales person just didn’t know that the other one had already found a buyer.
  • There was no customer database and no customer relation records, so the sales department employees often did not call back to potential customers, which also caused profit losses.
  • No preorder options were available, so an item long waited by someone might be sold to another person.

After one and a half year of using the solution, Casanova points out that not only these issues are resolved but they also gained many other benefits:

  • The lost stock issue is eliminated.
  • The issue with multiple sales of a single product is eliminated.
  • Sales managers communicate with prospects as much as needed and do not forget to contact them at the right time.
  • Easier management of the shift work of Sales staff.
  • The sales manager bonuses based on sales amounts are now calculated automatically.
  • Easier management of accounting operations, which include cash and bank operations, incomes and expenses, mutual settlement analysis, viewing item prices, and preparing reports.
  • A clear picture of fast- and slow-moving items, with all the data for every moment of time recorded and available, provides a background for quick and efficient business decisions.
  • A clear picture of each sales person performance facilitates human resources management.

The project was completed in 6 months. First BIT specialists in Dubai developed a custom solution for 10 people based on the standard version of First BIT ERP, and then implemented it to the customer workplace. After the installation of the software, First BIT professionals instructed each of Casanova employees how to use the solution, taking their user rights into account. The result of the project is automation of all the fields of company business processes, including:

  • Sales and CRM, with sending email messages directly from the program.
  • Procurement and purchasing, with a comprehensive smart booking system that supports reserving items according to a customer order and keeping that status till the delivery to a warehouse, so the piece of furniture comes as a booked one and cannot been sold to another customer. As soon as the booked item comes to a warehouse, the sales manager is notified that a specific product arrived for a specific customer.
  • Stock management, including setting minimum and maximum quantities of any item to be reminded to make an order; and the option to check availability and location of each piece of furniture having particular configuration and color.
  • Accounting covering cash and bank operations, incomes and expenses, mutual settlements, and easy price calculation of each of the goods with the option to upload excel sheets.
  • HR and payroll, including vacation payment calculation.

The software greatly facilitates the process of preparing reports and documentation, managing business processes, and serving customers.

Mr. Farhad Nawrozzadeh, owner and Managing Director at Casanova, commented the project as follows: "I would like to thank First BIT Company and its team, they have helped us to achieve most of our goals and get back on track. We hope to continue this collaboration for many years to come".

About Casanova

Casanova is a leading supplier and seller of high-quality designer furniture in the UAE. They have been offering turnkey interior design solutions in Dubai for 10 years, and their customer base includes 5,000 people. The store chain consists of 3 showrooms with total area of 33,000 sq ft where all the items presented are originally from Europe, created by the best world designers. In addition to standard furnishings, Casanova provides customization; each piece of interior art can be modified on demand.

Website: www.casanovadubai.com

About First BIT

First BIT is an official partner of 1C Company and a leading software development company with 18 years of experience located in Russia, CIS, Middle East, and Canada. The team includes over 5,000 dedicated professionals. First BIT offers 50 proprietary business automation solutions based on 1C:Enterprise platform. The Dubai branch specializes on ERP software for trade, service and financial companies, manufacturers, retail stores and other businesses, and operates according to the requirements of ISO 9001 standard.

Website: firstbit.ae




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